With Moms across America saving the economy’s ass from the pandemic, and getting nothing in return - we set out to show the real value of Moms on Mothers Day with the Moms Deserve More Flower Store.
Girls Who Code founder Reshma Saujani, launched Marshall Plan for Moms to raise awareness for Moms unpaid labour, and wage a cultural and congressional war to correct this. We backed her all the way, being Moms ourselves, and launched the campaign to national press and legislative change.
MomsDeserveMoreFlowerStore,com
Named one of Campaign US “8 innovative Mother’s Day campaigns”
*Press
Fast Company: “Need a gift for Mother’s Day? Try this $800 billion bouquet of flowers”
The Washington Post: “Ditch the flowers for Mother’s Day - here’s what America’s moms really need”
The New York Times: “The Perfect Gift for Moms: Money”
Good Morning America: “The inequities for moms are displayed starkly in the "Moms Deserve More Flower Store," … to highlight what its organizers describe as the "the true cost of adequately thanking" moms.”
Ms. Magazine: “Mother’s Day Flowers That Reflect the True Value of a Mother’s Work: $800 Billion”