GO BOLDLY
After a year of “Pharma Bro CEO” Martin Shkreli increasing life-saving drugs by 5000% and taking price gouging to new levels, American Biopharmacetical researchers had an image problem on their hands.
This campaign shows the motivation of the many, not the few – that the drug industry is about relentless hard work and scientific discovery, not price gouging. Or as I like to put it “Less hoodie, more lab coats.”