How do you launch a new brand of lab-grown diamond jewelry in a crowded, opaque, and cliche-filled industry? By bringing a lightness to diamonds, making them clear and accessible. Results include 1.2M+ website visits and hitting annual sales goals in the first 2 months.
The 400-square-foot walk-in cube, slathered in pastels and anchored by a giant ever-changing video screen. The pop-up displays the diamonds in a lux premium environment - and while no items are available for sale, staff have iPads to direct shoppers to the Lightbox e-commerce site.