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Kotex
TAMPON ADS GET REAL
It was time to stop all the weirdness about periods, and vaginal health to boot. This campaign did it with honesty and humor, sparking a healthier conversation - and an online movement.
Awards: Clios & ADC Awards.
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The New York Times heralded us as “A Change Agent” with over 1.8 M girls signing our online ‘Declaration of Real Talk’.
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Social Experiment videos captured the pure absurdity women deal with, and challenged people to break the cycle.
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