Creative Director/ Art Director / Writer / Brand Builder
Kotex
TAMPON ADS GET REAL It was time to stop all the weirdness about periods, and vaginal health to boot. This campaign did it with honesty and humor, sparking a healthier conversation - and an online movement. Awards: Clios & ADC Awards.
The New York Times heralded us as “A Change Agent” with over 1.8 M girls signing our online ‘Declaration of Real Talk’.
Social Experiment videos captured the pure absurdity women deal with, and challenged people to break the cycle.
